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This could be banner ads, or social media ads, or Google Ads. These are useful tools that can help more people find your site, and you are also able to track their effectiveness through you analytics tools. Knowing where your traffic is coming from is a good way to gauge where you have presence on the internet.
You can see whether you are being talked about and what people are saying. Both other businesses and customers will provide interesting insights as to what your most popular content is or in what situations your website comes to mind. You might be surprised. These insights will help you to decide where to spend your marketing budget, and which audience you should be focusing your efforts on.
What this means is that not all visitors who clicked through from another site will show this as their source. The information you will see is which search engine was used, and how many visitors came through that route. This is partly why SEO is a bit of a dark art. By viewing total visits that each campaign has driven to your website, you can easily see which campaigns that you are running are the most effective at driving traffic to your website.
Campaigns could include activities such as email marketing, paid social media ads, or paid search ads. Anything really that includes a link that a user can click on that on that directs them to your website.
Campaigns are an incredibly powerful tool to make sure your marketing efforts are as effective possible. Not everyone arrives on your site via the homepage. This is really important because there are so many websites that are difficult to navigate around. By using this data to understand the most popular points of entry to your site you can focus you energy on perfecting these pages that you know are getting lots of views.
We have numerous different landing pages on the site depending on what you are looking for. If you just searched for GoSquared then our main homepage would show up for you in your search engine. Knowing where you visitors enter your site, and how they react to those pages, is a great starting point for creating a more effective website. You can focus your efforts on making these pages as effective as possible — think about your Call to Action buttons , the way your visitor moves around the page, and where you are trying to direct them.
When someone exits you site your analytics tool is able to record which page they left from. This can help you to spot faults in your site, and can also be a neutral action — for example someone finishes reading a blog post.
However, finding the pages where most people leave your site might lead you to uncover inefficiencies. It might be difficult for them to see where to go next. Another thing that your analytics tool will be able to tell you is what devices people use to visit your site.
This helps you to understand how responsive your site needs to be — although nowadays it is always recommended to have a fully responsive website across desktop and mobile devices. To add another layer of detail you can see what browser your audience are using. This can be useful in two main ways. An event is what we call an action taken by a visitor within a single page. For example, if you have a product for sale on your page and there is an option to click for more information you can set up an event to be triggered when this button is clicked.
Other examples could be someone spending a certain amount of time on the page, scrolling to a specific point, or how much someone clicks. Tracking events is one of the more complicated aspects of analytics as it requires additional code. Events are a really useful analytics tool when you have a site with a lot of options on a single page and want to know how visitors are behaving on that page.
Being able to see and track specific actions users are taking on your site is really important in helping you to understand where you are doing well, in terms of design and content, and where might need improvement. It also allows you to build up a picture of the actual customer journey around your site, instead of how you imagine they will move.
In some tools, like GoSquared, you are able to track all the actions of a single visitor across pages but also across events. Knowing this information gives you the opportunity to optimise the design and flow of your site. Hopefully, you are now fully versed in the language of web analytics and are ready to look at your own site through fresh eyes.
Remember that analytics is not an exact science — although we try to get it as close as possible! Look at your data as a set of trends and patterns and think outside the box regarding what the data might be telling you about your customers and their habits.
Sign up to our newsletter to keep up to date with all our guides and blog content. Please get in touch if you have any questions or topic suggestions — we love to hear from you! Fulfil your customers' criteria for success, and you'll earn a customer for life.
Fail to meet them, and sooner or later probably sooner , you'll lose them. A strong data management system makes it far easier to get your data working for you, and your customers. Enter your search. Build an end-to-end, insight led, customer engagement strategy in just 5 lessons. New to web analytics?
Want to understand more about how it works? Grab our ultimate free guide. Why do I need web analytics? Web analytics is defined as: the collection, reporting, and analysis of website data. Why is this useful?
Coming up: How does all this actually work? A quick introduction to what makes analytics possible. Which analytics tool should I choose? There are a load of great options, which one is best for you? Get to grips with the key analytics metrics. What is a pageview? What is a visitor? What is a visit Have you been here before?
Benefits of Web Analytics. Measure online traffic. Web analytics will tell you: How many users and visitors you have on your website at any given time. Where do they come from?
What are they doing on the website? How much time are they spending on the website? Tracking Bounce Rate. A weak user experience overall. Optimizing and Tracking of Marketing Campaigns. Finding the Right Target Audience and its Capitalization. Improves and Optimizes Website and Web Services. With web analytics, a company will find potential problems on its website and its services. The conversion rate is calculated when received goals are divided by the number of users.
A list of few conversion anyone can start with: Every step of a sales funnel add to carts, purchases, product views, etc. Leads Newsletter sign ups Registrations Video Views Brochure downloads Clicks on text-links Bids and offers Event registrations Spent time on a website Shares on social media Contacts from contact forms.
Tracking business goals online. A thriving business and its website have to have clear goals it tries to achieve. Learn more about business metrics. Improve the results from Google Ads and Facebook ads. Analytics has a major role when it comes to managing online advertisements.
Efficient data collection will increase the results of online advertisements. Web analytics enable the use of remarketing in advertisements. Starting is easy. Google Analytics will give you quickly an overview of how your online business is performing.
New Creative Ideas. Analyzing data gives a unique opportunity to find new perspectives within your business model. Learn about content marketing. Free Tools of Web Analytics. Choose only the tools you need to achieve a goal. Google Analytics is the foundation of web analytics.
Without the tool, it can become extremely hard to understand the following: Time spent on the website. What is done on the website?
Breakdown of traffic sources. Effectiveness of marketing campaigns. Google Tag Manager. Facebook Pixel. Pixel easily tracks important events like purchases, leads, revenue, and many more. Pixel is used for creating better Facebook advertising campaigns. Learn more about Facebook Pixel.
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